Responsible Tourism Mission to prepare app’s content Kerala Tourism will soon come out with a mobile app to further strengthen the country’s first ‘Women-Friendly Tourism’ initiative launched by the state government to turn the state’s tourism sector gender inclusive. State Responsible Tourism Mission (RT Mission), the nodal agency for implementing the ‘Women-Friendly Tourism’ project, has been asked to prepare the content of the app, which will have all location-specific information and images including the socio-cultural features of various places of Kerala, to serve as a ready reckoner on the unique project. A young woman kayaks through the backwaters of Monroe Island in Kollam District, Kerala, South India. Tourism Minister P A Mohamed Riyas rolled out the initiative in Oc...
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