Emergence of generative AI is also among driving forces in travel and transport SITA explores the shifting trends that have emerged in the last year and the updated innovation outlook for the next decade With the arrival of Generative AI in 2023, the technology has surged to the top of airport and airline agendas, with 97% of airlines planning a program to develop the technology. This has taken the limelight away from Metaverse, which was the focus for 2022. Similarly, Urban Air Mobility has seen surging interest from airlines and airports, with the first flights due to take off in 2024. As a result, investment in the space across all stakeholders (including OEM, infrastructure, and systems) is projected to accelerate from $5 billion in 2022 to $28 billion in 2030. These...
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