Germany was the largest outbound source market globally in 2020 due to the impact of COVID-19. Several tourism related organizations will now be looking to attract more German travelers in the ‘new normal’ to accelerate recovery. Marketing luxury offerings According to a GlobalData consumer survey, Germany had over a quarter of its respondents earning over €50,000, in terms of their approximate annual household pre-tax income. This is higher than the likes of Belgium, France, and Italy, which are important global source markets. FILE PHOTO: People queue to reach the summit cross on top of the highest German mountain, the Zugspitze, in Grainau near Garmisch-Partenkirchen in Germany August last. REUTERS/Michael Dalder Ralph Hollister, Travel & Tourism Analyst at GlobalData, ...
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As Germans return to Mallorca, Spain hopes tourism rebound is not short-lived
Spain hopes foreign tourism can rebound to half its pre-pandemic levels this year, the government said on Monday, as a wave of German holidaymakers hit Mallorca’s white-sand beaches after Berlin eased restrictions on returnees. Influx of German sunseekers to Spain’s Balearic Islands is providing a welcome boost to the local economy, however businesses and holidaymakers fear the revival could be cut short if Berlin reintroduces quarantine for returning tourists. Christian, Uruguayan waiter and co-owner of the terrace bar "Zu Krone" serves customers in Playa de Palma beach in Palma de Mallorca following Berlin's lifted quarantine requirement for travelers returning from the Balearic Islands, amid the coronavirus disease (COVID-19) pandemic, Spain March 22, 2021. REUTERS/Enrique Calvo ...
Read MoreTens of thousands of Germans are planning last-minute Easter getaways to Spain’s sun-kissed islands, leaving many Spaniards, who are not allowed to do the same because of a travel ban, upset. “It makes absolutely no sense that in Spain we can’t move between regions but any foreigner can come in ... and spread infection,” said Emilio Rivas, 23, who lives in Madrid. The young tax assessor wanted to get out of town for the holidays but must instead stay home because Spain banned travel between regions over Easter to avoid a repeat of a spike in contagion seen after an easing in restrictions over Christmas. FILE PHOTO: People sunbathe and swim on El Arenal beach, amid the outbreak of the coronavirus disease (COVID-19), in Palma de Mallorca, Spain. REUTERS/Enrique Calvo But tourist...
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