global partnership – आवारा मुसाफिर

Hong Kong Tourism Board and Art Basel announce three-year global partnership

June 17, 2024311 Views

First tourism organisation to partner with Art Basel worldwide serving as a show partner of Art Basel in the next three years The Hong Kong Tourism Board (HKTB) and Art Basel are delighted to announce a new three-year global partnership, marking a significant milestone in cultural collaboration. With this new partnership, HKTB became the pioneering tourism organisation to forge a global strategic alliance with Art Basel. This groundbreaking announcement took place during the press conference of Art Basel in Basel. The collaboration transcends Hong Kong, extending its reach to all Art Basel shows worldwide, commencing with Art Basel Paris this October. As part of this dynamic alliance, HKTB will serve as a Show Partner of Art Basel to celebrate Hong Kong art and culture on the wo...

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UNWTO and Google launch global partnership to lead tourism recovery

AWARA MUSAFIR BUREAU

May 24, 2021819 Views

The World Tourism Organization (UNWTO) and Google have signed a new agreement to work together and lead global tourism’s recovery through innovation, education, and market intelligence. The new Memorandum of Understanding (MoU) builds on past cooperation between the UN specialized agency for tourism and Google. With destinations in some parts of the world looking to restart tourism, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery. Notably, the two organizations will host trainings for Destination Management Organizations (DMOs), using a new Capacity Building Curriculum developed by Google. These sessions will empower destinations to switch to digital, with the training adapt...