India's importance as a source market for international tourism is growing. According to analyses by Skift India, spending on international travel grew by 17% annually between 2008 and 2019, four times faster than global tourism as a whole. For 2027, Skift forecasts further growth of 230% compared to 2019. This puts India in the top 5 source markets for global tourism. In order to continue participating in the rapid growth of the Indian outbound market, the German National Tourist Board (GNTB) is systematically expanding its market activities on the subcontinent. At a press conference in New Delhi, Petra Hedorfer, CEO of the GNTB, explained the strategic approaches to future market development in India: “We have been working the Indian market with a sales agency for two decades.&nb...
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GNTB relaunches its global flagship campaign for sustainability Germany is increasingly perceived internationally as a sustainable destination. In the SDG Index, which shows the progress made by 193 nations in meeting the UN climate goals, Germany rises from sixth to fourth place in 2023. According to analyses by IPK, potential guests ranked Germany third out of 27 countries in terms of climate protection and sustainability. The German National Tourist Board (GNTB) is taking advantage of this positive attention and is now presenting its global campaign for sustainability "Simply FEEL GOOD" with numerous sustainable travel ideas. Commenting on the campaign launch, Petra Hedorfer, CEO, German National Tourist Board (GNTB) says: "With the award-winning 'Feel good' campaign, we h...
Read MoreThe German National Tourist Board (GNTB) was once again able to convince the top-class jury in the TOP 100 innovation competition with digital solutions for medium-sized partners in German tourism, and in the global marketing of Germany as a travel destination. This is the third time in a row that the organization has been named Innovation Champion jury in the TOP 100 innovation competition. Petra Hedorfer, CEO of the Board of Directors of the GNTB: "With the successful placement of the GNTB in the top 100 competition in recent years, we have already been able to clearly show that we are digital first movers in the implementation of technological applications. FILE PHOTO: Signposts that provide estimated hiking times and degrees of difficulty appear along a trail in the Berchtesgade...
Read MoreRanked Number 1 in international comparison for the sixth time in a row No other country has so far achieved the top position six times in a row since the first NBI survey in 2008 Image survey supports sustainability strategy In the Anholt Ipsos Nation Brands Index (NBI) 2022, Germany has occupied the top position in the ranking for the sixth time in a row and for the eighth time top position in the ranking of 60 countries since 2008. Germany thus holds a record: no other country has achieved. In second and third place this year are Japan and Canada. This means that Germany as a travel destination can build on its excellent image in the competition between nations, even under volatile conditions such as inflation, the economic crisis, the aftermath of the Corona pandemic and ge...
Read MoreGNTB presents results of the yearly TOP 100 ranking Between December 2021 and June 2022, around 15,000 international visitors from 30 countries chose their favorite tourist destinations in Germany. The current TOP 100 ranking is now online at www.germany.travel/top100 Europark Rust Last year's winner, Miniatur Wunderland Hamburg, received the most votes. EuropaPark Rust was also able to defend its second place. Rothenburg ob der Tauber took third place for the first time. Neuschwanstein Castle, Phantasialand Brühl, our capital Berlin, the Black Forest National Park, the Rothenburg ob der Tauber Criminal Museum, Dresden, and the Moselle Valley followed. Petra Hedorfer, CEO of the Board of Directors of the GNTB: "For ten years in a row, the TOP 100 ranking presents Germany's tou...
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