As Kerala’s tropical climate, natural resources and human capital provide a highly favourable environment for wellness tourism, the government should focus more on promoting this sector to tap the global market, said speakers at a seminar held on the sidelines of the ongoing GTM Expo 2023. “With the government support stakeholders of Ayurveda will be able to come up with innovative marketing strategies to tap on the massive scope of rejuvenation therapy and associated treatments thereby promoting wellness tourism at the global market”, Ayurveda promotion Society President Sajeev Kurup said at the seminar on ‘Wellness Tourism and Ayurveda: A path to holistic well-being’ held at Global Travel Market (GTM) venue Travancore International Convention Centre, Greenfield International St...
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