Holiday Heist – आवारा मुसाफिर

Kerala Tourism conferred PATA Gold Award 2024 in Bangkok

August 29, 2024173 Views

Kerala Tourism was presented the globally acclaimed Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in the Digital Marketing Campaign category, at a splendid function in Bangkok. Tourism Director Sikha Surendran received the award at a function held during PATA Travel Mart 2024, at Queen Sirikit National Convention Center (QSNCC) in the Thailand capital. The award was presented by Mr. Peter Semone, PATA Chair in the presence of Ms. Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office and Mr. Noor Ahmad Hamid, PATA CEO. Kerala Tourism was the only destination from India to bag the PATA Gold award this year. A jubilant Tourism Minister P A Mohamed Riyas said “this year’s PATA Gold Award for Kerala’s Digital Mar...

केरलखबरनामाघटनाएं

Kerala Tourism’s ‘Holiday Heist’ campaign wins PATA Gold Award

AWARA MUSAFIR BUREAU

July 20, 2024355 Views

Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. ...

केरलखबरनामाघटनाएं

Bid and win a ‘Holiday Heist’ in Kerala

AWARA MUSAFIR BUREAU

July 23, 2023940 Views

If you have a knack of bidding right in a crazy and creative manner, you may be packing your bags to enjoy vacation packages in Kerala at incredibly low prices. In an innovative and trendsetting way to woo visitors from across the country and abroad, Kerala Tourism has introduced ‘Holiday Heist’, an exciting and exhilarating social media bidding game where participants have the opportunity to win vacation packages at the lowest possible prices. Powered by WhatsApp, this unique game offers a thrilling bidding experience the winners can effectively steal tour packages showcasing Kerala's globally acclaimed captivating destinations. In the game that revolves around the concept of "lowest unique bidding," participants compete to secure tour packages with their lowest bids in a mo...