The Royal Commission for Alula launches 'I Care' campaign for Northwest Arabia The Royal Commission for AlUla (RCU), the cultural custodian of northwest Arabia, has launched a new, inclusive heritage conservation campaign that aims to deepen and enrich the public's knowledge, awareness, and desire to protect and uplift AlUla's ancient history. The I Care campaign, which launched on 1 February, shines a local, national, and global spotlight on the importance of RCU's diverse and ongoing heritage protection projects in AlUla as the county continues to be developed into the world's largest living museum. I Care will promote the need to safeguard AlUla's diverse landscape of cultural assets, including natural and manmade monuments, as a means of boosting economic development, driving...
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