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Germany Tourism intensifies activities on the Indian market

October 23, 2024151 Views

India's importance as a source market for international tourism is growing. According to analyses by Skift India, spending on international travel grew by 17% annually between 2008 and 2019, four times faster than global tourism as a whole. For 2027, Skift forecasts further growth of 230% compared to 2019. This puts India in the top 5 source markets for global tourism. In order to continue participating in the rapid growth of the Indian outbound market, the German National Tourist Board (GNTB) is systematically expanding its market activities on the subcontinent. At a press conference in New Delhi, Petra Hedorfer, CEO of the GNTB, explained the strategic approaches to future market development in India: “We have been working the Indian market with a sales agency for two decades.&nb...

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Dubai achieves 23% higher visitor arrivals

AWARA MUSAFIR BUREAU

July 17, 2023948 Views

# DET stands out among international tourism boards with its keen focus and effective penetration into the Indian market # Pan-India roadshows, trade workshops, and mega FAMs have significantly contributed to higher footfalls during the summer season Ahead of the summer travel season, Dubai’s Department of Economy and Tourism (DET) dialed up its efforts to showcase the destination through B2B travel trade engagements such as trade workshops, mega familiarization trips, exhibitions, and roadshows across India, including metro cities, tier II and III markets in the first half of the year. DET aims to position Dubai as the first-choice destination for Indian travellers. Benefitting from close proximity and direct connectivity to Indian cities, DET is committed to expanding its footpr...