Partners announce a range of new initiatives designed to expand Ras Al Khaimah’s reach in China, including enhanced digital engagement, cultural storytelling and marketing innovations Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group, a leading global travel services provider, have signed a Memorandum of Understanding (MoU) at ITB Berlin 2025 to launch a range of new initiatives designed to boost Ras Al Khaimah’s appeal as a must-visit destination for Chinese travellers. The signing of the MoU builds on a period of significant momentum for Ras Al Khaimah in China. The agreement, signed by Amanda Wang, Vice President of Trip.com Group, and Iyad Rasbey, Vice President of Destination Tourism Development at RAKTDA, builds on the success of an existing partnershi...
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• Silver Star for innovative marketing campaign and Excellent Award for music video “Shubha Mangalyam” In a splendid global recognition, Kerala Tourism bagged the Silver Star in the Campaign International category for the "Come Together in Kerala" marketing campaign at the Golden City Gate Awards 2025 at ITB Berlin, considered as the world’s biggest travel show. It also received the Excellent Award in the Music International category for its outstanding music video, ‘Shubha Mangalyam – Weddings in Kerala’. The awards were presented by Wolfgang Jo Huschert, President of the Jury of the “Golden City Gate Award. Kerala Tourism Additional Director (General) Vishnuraj P. received the award at an impressive function in Berlin, the capital city of Germany. The ‘Come Together in K...
Read MoreUN Tourism unites ministers around shared vision at ITB Berlin UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show. As it celebrates its 50th year, the United Nations specialized agency is reaffirming its founding vision of tourism for peace and security whilst also looking ahead to a more resilient and inclusive sector underscored by investments and innovation. At Messe Berlin, a UN Tourism Affiliate Member, UN Tourism again served as the bridge between public and private leaders and for the first time hosted a high-level summit featuring Ministers of Tourism from 23 countries. Officially opening ITB Berlin 2025, UN Tourism Secretary-General Zura...
Read MoreThe fast-growing global network believes in regenerative travel and leading by example to make tourism a force for good around the world Khiri Travel has joined The Long Run, a global community of purpose-driven tourism businesses which aims to implement positive change around the world. The Long Run, which has 73 members, mostly ecolodges, tourism experiences and destinations on six continents, was founded in 2009. Its ambitions and projects are based on the four Cs: conservation, community, culture, and commerce. Khiri Travel, a 32 year old destination management company, has built an international reputation based on innovation and sustainable tourism discoveries. It has 17 offices in eight countries in Southeast Asia. Protecting biodiverse landscapes Khiri Travel wil...
Read MoreThe 25th and the 2025 edition of the PATWA World Tourism and Aviation Leader’s Summit on ‘AI & Sustainable Tourism' will be followed by the coveted and sought after PATWA International Travel Awards at ITB, Berlin on Wednesday, March 5th 2025. The PATWA International Travel Awards are given to recognise governments, brands, individuals, ministers, and organisations that have excelled and are involved in the promotion of tourism from different sectors of the travel trade such as aviation, airlines, hotels, travel agencies, tour operators, countries, destinations, provinces, cities, government bodies and other service provider(s) related directly or indirectly to the industry. PATWA’s exclusive “excellence in governance” award category recognises the work done by countries, states...
Read MoreKerala Tourism has made a strong presence at ITB-Berlin with its riveting experiential products and initiatives catering to the demands of the post-Covid travellers, as the world’s leading travel trade show resumed its in-person mode after holding it virtually in the last two years in the shadow the pandemic. A pair of gigantic Kettukaala (giant effigies of bulls seen at temple festivals in Kerala) at the stand was the central attraction of Kerala’s 122 sq. m space highlighting the theme 'The Magical Everyday' at the March 7-9 event. The event drew global leaders of tourism industry to meet, interact and clinch business decisions. Led by the state Tourism Department Principal Secretary, KS Srinivas and Director PB Nooh, the Kerala pavilion had 13 co- exhibitors at the h...
Read MoreUNWTO celebrates official opening of ITB Berlin Tourism is on track to achieve full recovery this year and ready to deliver on its potential as a pillar of peace and sustainability, UNWTO has told sector leaders at ITB in Berlin. As the leading tourism trade fair celebrates its first in-person event since 2019, UNWTO data shows that more than twice as many people travelled internationally in January as they did at the start of last year. According to UNWTO Secretary-General Zurab Pololikashvili, the message is clear: "Tourism always comes back", and the return of ITB, alongside the recent re-opening of China, is clear proof of renewed confidence in international travel. Building a better tourism Secretary-General Pololiksahvili was invited to be part of the official ...
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