The 25th and the 2025 edition of the PATWA World Tourism and Aviation Leader’s Summit on ‘AI & Sustainable Tourism' will be followed by the coveted and sought after PATWA International Travel Awards at ITB, Berlin on Wednesday, March 5th 2025. The PATWA International Travel Awards are given to recognise governments, brands, individuals, ministers, and organisations that have excelled and are involved in the promotion of tourism from different sectors of the travel trade such as aviation, airlines, hotels, travel agencies, tour operators, countries, destinations, provinces, cities, government bodies and other service provider(s) related directly or indirectly to the industry. PATWA’s exclusive “excellence in governance” award category recognises the work done by countries, states...
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Kerala Tourism has made a strong presence at ITB-Berlin with its riveting experiential products and initiatives catering to the demands of the post-Covid travellers, as the world’s leading travel trade show resumed its in-person mode after holding it virtually in the last two years in the shadow the pandemic. A pair of gigantic Kettukaala (giant effigies of bulls seen at temple festivals in Kerala) at the stand was the central attraction of Kerala’s 122 sq. m space highlighting the theme 'The Magical Everyday' at the March 7-9 event. The event drew global leaders of tourism industry to meet, interact and clinch business decisions. Led by the state Tourism Department Principal Secretary, KS Srinivas and Director PB Nooh, the Kerala pavilion had 13 co- exhibitors at the h...
Read MoreUNWTO celebrates official opening of ITB Berlin Tourism is on track to achieve full recovery this year and ready to deliver on its potential as a pillar of peace and sustainability, UNWTO has told sector leaders at ITB in Berlin. As the leading tourism trade fair celebrates its first in-person event since 2019, UNWTO data shows that more than twice as many people travelled internationally in January as they did at the start of last year. According to UNWTO Secretary-General Zurab Pololikashvili, the message is clear: "Tourism always comes back", and the return of ITB, alongside the recent re-opening of China, is clear proof of renewed confidence in international travel. Building a better tourism Secretary-General Pololiksahvili was invited to be part of the official ...
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