Kerala Tourism – आवारा मुसाफिर

KTM highlights resilience of Kerala’s tourism

September 30, 202499 Views

Kerala turned a new milestone in its tourism steeped in resilience, as Kerala Travel Mart (KTM) 2024 concluded on Sunday with a stronger projection of its variety destinations celebrated for their all-weather charm. While wedding and cruise tourism earned focus at the four-day event organized by KTM Society, more than 2,800 buyers and stalls totaling 347 made the 12th edition busiest in the history of the biennial event. By making the proceedings paperless through a software app, authorities stuck to the green protocol that enhanced the international image of the state on the tourism map. The final day witnessed huge rush, as general public visited the venue at Sagara-Samudrika Convention Centre at Willingdon Island in huge numbers from noon. KTM Society, which is now into its s...

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Experts see huge tourism potential for Kerala’s vast plantation sector

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September 28, 202492 Views

Experts at Kerala Travel Mart have opined that Kerala Tourism will reach a new level if the potential of the state’s plantation region, spread over 7,12,000 hectares, is fully utilised. If the state government supports the diversification of the plantation sector, they feel it will become the hallmark of Kerala tourism. At present, only five per cent of the state's plantation area has been sanctioned for diversification, as these are the most beautiful tourist spots with lush greenery. Jose Dominic, the first president of Kerala Travel Mart Society and head of CGH Earth, described the plantations as the hospitality industry's “gold mine.” “If the tourism promoters are allowed to invest in the plantation sector, it can do wonders,” he said. He also pointed out that the existin...

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Kerala shines on World Tourism Day as RT projects bag national awards

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September 27, 2024113 Views

Kadalundi best RT village, Kumarakom best Agri-tourism village In top honours for Kerala on World Tourism Day, the state’s Responsible Tourism (RT) initiative received two national awards for the Best RT Village and the Best Agri Tourism Village for the schemes it implemented at Kadalundi and Kumarakom respectively. This is for the second consecutive year that Kerala is receiving top honours of Tourism Village Awards instituted by the Ministry of Tourism, Government of India, after Kanthalloor in Idukki district bagging the Gold Award last year. The awards were presented by Union Minister for Tourism and Culture Gajendra Singh Shekhawat in the presence of the Vice President of India Jagdeep Dhankar at a function held at Vigyan Bhavan in New Delhi today to mark the World Tourism D...

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Kerala aims to emerge South Asia’s MICE Tourism, Destination Weddings hub

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September 27, 2024109 Views

Keeping with the strategy of consistently diversifying its offerings in the tourism sector, Kerala has drawn up ambitious plans to promote the state as a “leading choice” for MICE Tourism and Destination Weddings, Kerala Tourism Minister P A Mohamed Riyas said. Addressing Kerala Travel Mart (KTM), Asia’s biggest tourism industry event that opened here last night, the Minister said given its advantages and ambience, the state has all the potential to soon emerge as South Asia’s hub in these two highly promising segments. “While Kerala has for long been celebrated as a favorite holiday destination worldwide, we now seek to emerge as the leading choice for MICE (Meetings, Incentives, Conferences and Exhibition) tourism along with Destination Weddings,” Riyas said. As a state tha...

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Kerala Tourism conferred PATA Gold Award 2024 in Bangkok

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August 29, 202497 Views

Kerala Tourism was presented the globally acclaimed Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in the Digital Marketing Campaign category, at a splendid function in Bangkok. Tourism Director Sikha Surendran received the award at a function held during PATA Travel Mart 2024, at Queen Sirikit National Convention Center (QSNCC) in the Thailand capital. The award was presented by Mr. Peter Semone, PATA Chair in the presence of Ms. Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office and Mr. Noor Ahmad Hamid, PATA CEO. Kerala Tourism was the only destination from India to bag the PATA Gold award this year. A jubilant Tourism Minister P A Mohamed Riyas said “this year’s PATA Gold Award for Kerala’s Digital Mar...

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Beypore RT project in Kerala bags ICRT Gold award

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August 20, 2024130 Views

State clinches gold for 3rd year in a row The Comprehensive Responsible Tourism project being implemented by Kerala Tourism in Beypore in Kozhikode district has won the prestigious Gold award of the International Centre for Responsible Tourism, India Chapter, (ICRT India) for 2024. The Beypore project gets the award in “Employing and Upskilling Local Community” category, considering the activities planned and implemented for leveraging tourism potential of the area for generating jobs and economically empowering the local community, especially women. This is the third consecutive year that Kerala is receiving the Gold award for its globally-acclaimed, sustainable and inclusive Responsible Tourism initiative, implemented through the Kerala Responsible Tourism Mission Society (KRTM...

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Kerala Tourism’s ‘Holiday Heist’ campaign wins PATA Gold Award

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July 20, 2024269 Views

Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. ...

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Airbnb bookings for stays in Kochi witnessed 60% surge in 2023

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June 26, 2024256 Views

Kochi, a city steeped in history and cultural richness, has emerged as a popular destination for Indian travelers. Renowned for its heritage that dates back centuries, Kochi offers a fascinating blend of historical landmarks, diverse cultural influences, and exceptional hospitality. This coastal city, often referred to as the "Queen of the Arabian Sea", has been a vibrant trading port for over hundreds of years, attracting explorers, traders, and travelers from around the world. With its unique mix of colonial architecture, traditional Kerala culture, and scenic beauty, Kochi provides a myriad of experiences, from serene stays to captivating cultural encounters. Rising Popularity Among Indian Travelers Airbnb data revealed an over 60% increase in bookings for stays in Kochi in 2...

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Kerala sets all-time record in domestic tourist arrivals in 2023

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March 6, 2024421 Views

Foreign visitor arrivals register 87.83 per cent growth Vagamon to host paragliding event from March 14-17, surfing fest at Varkala from March 29-31 Scripting an all-time record in domestic tourist arrivals, Kerala attracted 2,18,71,641 visitors from within the country in the calendar year 2023, registering a significant 15.92 per cent increase as compared to the previous year. In 2022, Kerala registered footfalls of 1,88,67,414 domestic tourists. Significantly, domestic tourist arrivals recorded an increase of 18.97 per cent when compared to the pre-COVID year of 2019, Minister for Tourism and Public Works P A Mohamed Riyas told a press conference on Monday. In 2023, Ernakulam district witnessed the highest influx of domestic tourists with 44,87,930 visitors, followed by Id...