*State bets big on heli-tourism to attract visitors *Paragliding festival at Wagamon; Surfing festival at Varkala *MTB Kerala at Mananthavady and Malabar River Festival at Kodenchery Poised to soar new heights in 2024, Kerala Tourism has unveiled in the national capital, a raft of groundbreaking products including Heli-Tourism, connecting the state’s top destinations, as part of its aggressive campaign to increase the domestic tourist footfalls. Branded as ‘Sky Escapes’, the heli-tourism project has been planned as a game-changer in the manner houseboats did for the state, three decades ago, and thus continue to lure visitors from both India and abroad, Kerala Tourism Director P B Nooh said at a press conference organised as part of the B2B trade meet here today. “Ker...
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Taking forward its strategic plans to rev up the state’s travel and hospitality sector, Kerala Tourism will be holding a investors’ meet in the city on November 16 showcasing immense investment opportunities in destinations, products and initiatives that firmly mark the state as an all-season experiential tourism hub. Chief Minister Pinarayi Vijayan will inaugurate the ‘Tourism Investors Meet’ (TIM), the first such initiative planned on a big scale, at Hyatt Regency at Thycaud in the city on November 16 at 12 noon. Minister for Tourism and PWD PA Mohamed Riyas will preside over the opening session, which will be attended by Planning Board Vice Chairman, Chief Secretary of Kerala, officials from various departments and investors from India and abroad. Briefing media on the salien...
Read MoreKerala Tourism has been presented with the prestigious Pacific Asia Travel Association (PATA) Gold Award in the ‘Marketing Campaign (State & city - Global)’ category, marking a sterling endorsement of the state’s sustained efforts to devise innovative initiatives to attract visitors. Kerala Tourism Additional Director (General) S Prem Krishnan received the honour from PATA Chairman Mr Peter Semone at the PATA Travel Mart 2023, held at the International Exhibition Convention Centre (IECC), Pragati Maidan here on Thursday. Set up in 1984, the PATA Grand and Gold Awards recognise the finest contributions from the travel industry in the Asia- Pacific region with the winning projects consistently creating benchmarks for excellence and creativity. Kerala Tourism’s award-winning...
Read MoreBig endorsement for state’s sustainable initiatives on World Tourism Day Kanthalloor village panchayath in Kerala’s Idukki district, where the sustainable and inclusive STREET tourism project of the State Responsible Tourism Mission was successfully implemented, has been bestowed with the ‘Gold’ award by the Government of India in the category of Best Rural Tourism Projects. Kerala Tourism Director P B Nooh received the award from the Secretary, Ministry of Tourism, India V Vidyavathi at a ceremony held at Bharat Mandapam on the occasion of World Tourism Day in New Delhi. Kerala Responsible Tourism Mission (RTM) Coordinator and state Rural Tourism Nodal Officer K RupeshKumar and Kanthalloor Village Panchayat President P T Mohandas were also present to receive the honour. Keral...
Read MoreSept 27-30 summit to showcase south India, unveil charms of South Kerala ahead of inbound season The first edition of South India’s prestigious travel expo, Global Travel Market (GTM 2023), planned from September 27 to 30 in the city, will see the convergence of global stakeholders, opening up vast opportunities to clinch new business partnerships, besides imparting an added thrust to the post-pandemic surge in travel and tourism sector. Coming ahead of the high inbound season, GTM 2023, an annual B2B travel and trade exhibition, organised by South Kerala Hoteliers Forum, Thiruvananthapuram Chamber of Commerce and Industries, Thavass Ventures, and Metro Media at Travancore International Convention Centre, Greenfield International Stadium, Karyavattom will focus on the South Indian t...
Read MoreTourism activities across Kerala are moving ahead safely and normally with all events including the Champions Boat League (CBL) taking place as per schedule, marking the commencement of the high inbound season, State Tourism Minister P A Mohamed Riyas has said. The situation is well under control in a few pockets of Kozhikode district from where some cases of Nipah virus infection were reported, thanks to co-ordinated and foolproof containment measures taken on a war footing, the Minister said. Riyas, who is camping in Kozhikode, his home district, to closely monitor the situation along with Health Minister Veena George, said there is no room for worry on this count. Tourism Department officials are in close touch with the travel and hospitality industry and service providers...
Read MoreUpdating online platforms vital to promote Tourism in state Tourism Minister P A Mohamed Riyaslaunched the revamped websites of all the 14 District Tourism Promotion Councils (DTPCs) in Kerala, enabling the visitors to quickly access all information about tourism attractions across the state and plan their trip effortlessly. Launching the new DTPC website packed with information and images at a function here, Riyas said with the advent of social media it is vital to draw on cutting-edge technologies while developing and updating online platforms providing tourism information. The updated DTPC websites are stacked with a whole lot of information on diverse attractions awaiting the visitors across Kerala. These websites are designed in a highly attractive manner, enabling tourists ...
Read MoreIf you have a knack of bidding right in a crazy and creative manner, you may be packing your bags to enjoy vacation packages in Kerala at incredibly low prices. In an innovative and trendsetting way to woo visitors from across the country and abroad, Kerala Tourism has introduced ‘Holiday Heist’, an exciting and exhilarating social media bidding game where participants have the opportunity to win vacation packages at the lowest possible prices. Powered by WhatsApp, this unique game offers a thrilling bidding experience the winners can effectively steal tour packages showcasing Kerala's globally acclaimed captivating destinations. In the game that revolves around the concept of "lowest unique bidding," participants compete to secure tour packages with their lowest bids in a mo...
Read More‘Shubha Mangalyam’ by Vidya Vox garners one million views A three-language romantic video song by renowned Indian-American singer Vidya Vox on the wedding in Kerala has garnered over a million views on YouTube, highlighting the state’s irresistible appeal as an ideal destination for marriage and honeymooners. The three-and-a-half-minute ‘Shubha Mangalyam’ video, featuring lyrics in English, Hindi and Malayalam, portrays a non-Malayali couple celebrating their wedding in Kerala and enjoying the picturesque charm of the southern state. Vidya completed this lilting music track — a unique mash-ups of western pop with Indian classical — in collaboration with Kerala Tourism this mid-summer. The song has garnered positive responses from viewers, effectively earning a global appeal a...
Read MoreUndeterred by the pandemic-induced impediments, Kerala Tourism has completed around 18 Muziris Heritage Projects within the deadline set for them, Minister for Tourism and Public Works PA Mohamed Riyas has said. These projects, stretching across Thrissur, Ernakulam and Alappuzha districts, will be inaugurated in July and August, the Minister said after a review meeting of Muziris Heritage Projects here. The works have been completed very fast due to the consistent intervention of the government and the support of people’s representatives of the respective districts. These Muziris Projects are expected to attract more tourists to the state, Riyas said. The Minister also said that more infrastructure projects will be taken up in Kovalam by using the fund from the Kerala I...
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