Responsible Tourism Mission to prepare app’s content Kerala Tourism will soon come out with a mobile app to further strengthen the country’s first ‘Women-Friendly Tourism’ initiative launched by the state government to turn the state’s tourism sector gender inclusive. State Responsible Tourism Mission (RT Mission), the nodal agency for implementing the ‘Women-Friendly Tourism’ project, has been asked to prepare the content of the app, which will have all location-specific information and images including the socio-cultural features of various places of Kerala, to serve as a ready reckoner on the unique project. A young woman kayaks through the backwaters of Monroe Island in Kollam District, Kerala, South India. Tourism Minister P A Mohamed Riyas rolled out the initiative in Oc...
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Famed for its panoramic nature, spices and eclectic culture and history, Kerala has figured in The New York Times’ Read Your Way Around the World’ series with American writer Abraham Verghese giving a list of good reads for anybody interested in exploring God’s Own Country. ‘Read Your Way Around the World’ is a series carried by The NYT that helps readers and travellers explore the globe through books. Abraham Verghese, the American author and physician born to Keralite parents, begins “Read Your Way Through Kerala” by lavishing praises on the beauty of the south Indian state before moving on to recommend an exhaustive list of books for those who are interested in Kerala or planning to travel to explore the unique experience awaiting them. “If you arrive in Kerala...
Read MoreImpressed deeply by the scenic settings of the venue and the warm hospitality extended by Kerala Tourism as the local host, the international and Indian delegates of the just-concluded G 20 Sherpas meet at Kumarakom lavished praises on the State Tourism Department for making the event a memorable one paying attention to the last detail. More than 120 delegates from G20 member countries, nine invite countries and various international and regional organisations attended the March 30-April 2 meet, chaired by Indian Sherpa Amitabh Kant, at the Waterscapes Resort owned by Kerala Tourism Development Corporation (KTDC). Artistes performing on a platform erected on the Vembanad lake as part of the cultural programmes held at the G20 Summit at Kumarakom. The state’s cu...
Read MoreKerala Government’s decision to turn the Rest Houses under the Public Works Department (PWD) intothe state’s largest hospitality network by opening up them for the tourists and the public has yielded a steep increase of 54 per cent in revenue from these public assets since March last year. According to Minister for Public Works and Tourism P A Mohamed Riyas, income from nine rest houses rose to Rs 6.32 crore after the government rebranded the facility as People’s Rest House in November 2021. A total of 1.08 lakh bookings were recorded by the rest houses after making them easily accessible to tourists and the public by introducing online booking system and regulation of check-in and check-out timings, which mark an increase of 57 per cent, the Minister said. Riyas said more st...
Read MoreKalaripayattu is considered to be one of the oldest martial art forms in world. Originated in Kerala, this is also the most scientific battlefield arts, This art form includes Chatham (jumping), attam (running) and marichil (somersault). It also uses traditional weapons like swords, daggers, spears, maces and bows & arrows. This art reflects ultimate coordination between mind and body. It also focuses on indigenous medicinal practices. https://www.youtube.com/watch?v=UeAD6_tROX4 दुनिया की सबसे प्राचीन युद्धकलाओं में से एक है केरल की कलारिपयट्टु. यह सभी पारंपरिक विद्याओं व विधाओं का समावेश है। इसे तमाम युद्धकलाओं की जननी कहा जाता रहा है। कहा जाता है कि 19वीं सदी में अंग्रेजों ने अपने ख़िलाफ़ क्रांति के डर से इसपर पाबंदी लगा दी थी। ...
Read MoreKerala Tourism has made a strong presence at ITB-Berlin with its riveting experiential products and initiatives catering to the demands of the post-Covid travellers, as the world’s leading travel trade show resumed its in-person mode after holding it virtually in the last two years in the shadow the pandemic. A pair of gigantic Kettukaala (giant effigies of bulls seen at temple festivals in Kerala) at the stand was the central attraction of Kerala’s 122 sq. m space highlighting the theme 'The Magical Everyday' at the March 7-9 event. The event drew global leaders of tourism industry to meet, interact and clinch business decisions. Led by the state Tourism Department Principal Secretary, KS Srinivas and Director PB Nooh, the Kerala pavilion had 13 co- exhibitors at the h...
Read MoreState Responsible Tourism Mission to implement the MoU Kerala entered into an agreement today with UN Women, boosting women-friendly activities in the state’s tourism sector by training stakeholders who include young representatives and civil organisations. A memorandum of understanding signed by Kerala Tourism Director P.B. Nooh and UN Women India Representative Susan Ferguson agreed to work towards promoting gender-inclusive tourism sites in the state. The Responsible Tourism Mission will be the implementing agency for the MoU. As per the pact inked at the first-ever Global Responsible Tourism Summit in Kumarakom near this city, both parties will promote women-friendly tourism in Kerala. This will be done by creating modules and capacity-building of relevant stakeholders, besid...
Read MoreIn a big endorsement of Kerala’s Caravan Tourism policy, ‘Keravan Kerala’ project rolled out by the State Tourism Department was on Friday presented the prestigious India Today Editor’s Choice Award. The tourist-friendly initiative that gained quick traction and keen investor interest was chosen for the honour in the Best Emerging State in Innovation category. Union Minister of State for Culture, Arjun Ram Meghwal, presented the award to Kerala Tourism Tourist Information Officer S. Sreekumar at the India Today Tourism Summit and Awards function held here on Friday. State’s Caravan Tourism, conceived as a comprehensive, stakeholder-friendly initiative, offers a safe, customized, and closest-to-nature travel experience to tourists. The caravan tourism policy, implemented with ...
Read MoreKerala is all set to host a four-day global Responsible Tourism (RT) summit from February 25, showcasing the state’s remarkable achievements in evolving an internationally-acclaimed sustainable tourism model over the last one-and-a-half decade and strengthening it further by coalescing the emerging trends and demands. Tourism Minister P A Mohamed Riyas will formally inaugurate the conclave, being organised by Kerala Tourism in association with State RT Mission, on February 26 at Lake Song Resort, Kumarakom, at 9 am. The deliberations of the summit will start with a ‘Speakers Meet’ on February 25. Minister for Cooperation and Registration VN Vasavan will preside over the function where Thomas Chazhikkadan, MP, will be the chief guest. Significantly, Kumarakom, located on the V...
Read MoreSeeking to give a major impetus to its efforts to woo tourists from USA, Kerala Tourism held a string of roadshows in the prominent cities of New York, Los Angeles and San Francisco, eliciting a tremendous response from the buyers at each event. Kerala Tourism Principal Secretary K. S Srinivas, who led the high-profile official delegation, made presentations in the three cities, showcasing new tourism offerings, globally acclaimed assets, and projects under the Responsible Tourism initiatives that travellers would experience in the state. Principal Secretary Mr. KS Srinivas delivering the presentation on Kerala Tourism at Los Angeles B2B meet. At the New York roadshow, Randhir Jaiswal, Consul General, Consulate of India, New York, was the chief guest while V. Senthur Kumaran, Ass...
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