Keeping with the strategy of consistently diversifying its offerings in the tourism sector, Kerala has drawn up ambitious plans to promote the state as a “leading choice” for MICE Tourism and Destination Weddings, Kerala Tourism Minister P A Mohamed Riyas said. Addressing Kerala Travel Mart (KTM), Asia’s biggest tourism industry event that opened here last night, the Minister said given its advantages and ambience, the state has all the potential to soon emerge as South Asia’s hub in these two highly promising segments. “While Kerala has for long been celebrated as a favorite holiday destination worldwide, we now seek to emerge as the leading choice for MICE (Meetings, Incentives, Conferences and Exhibition) tourism along with Destination Weddings,” Riyas said. As a state tha...
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