In a big endorsement of Kerala’s Caravan Tourism policy, ‘Keravan Kerala’ project rolled out by the State Tourism Department was on Friday presented the prestigious India Today Editor’s Choice Award. The tourist-friendly initiative that gained quick traction and keen investor interest was chosen for the honour in the Best Emerging State in Innovation category. Union Minister of State for Culture, Arjun Ram Meghwal, presented the award to Kerala Tourism Tourist Information Officer S. Sreekumar at the India Today Tourism Summit and Awards function held here on Friday. State’s Caravan Tourism, conceived as a comprehensive, stakeholder-friendly initiative, offers a safe, customized, and closest-to-nature travel experience to tourists. The caravan tourism policy, implemented with ...
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Latching on to ‘Keravan Kerala’ project, BharatBenz rolls out custom-built caravans
Giving a major impetus to ‘Keravan Kerala’, the state government’s unique initiative to promote stakeholder-friendly Caravan Tourism, auto major BharatBenz has rolled out a spanking new and features-laden vehicle, which is the first of its kind in the coach industry for the tourism sector. The customized stylish vehicle, equipped with all the trappings for a smooth ride and comfortable stay, was jointly launched by Tourism Minister P A Mohamed Riyas and Transport Minister Antony Raju at a function in the city. Speaking on the occasion, Riyas said “Caravan Tourism is going to provide the much-needed energy to the relentless efforts of Kerala Tourism to explore the unexplored destinations. This initiative will set a new trend in experiential tourism in the state.” Kerala Tourism Mi...
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