When the coronavirus slammed Spain in March, Ariadna Serra realised that 2020 and beyond looked dreadful for the cycling tours for foreign students company she co-founded ten years ago. So Serra, 41, and five of her female co-workers explored new opportunities over virtual drinks. They decided to follow their passion for cycling to fund a delivery company using bikes in Barcelona, aiming to benefit from the online shopping boom prompted by the pandemic. Les Mercedes, as the company is called, was founded in July by the six women and is run by five of them, aged 35 to 45 from Spain, France and Argentina. It is organised as a cooperative and describes itself as “ethical, sustainable and inclusive.” Geraldine Caillaud, member of the bicycle delivery company Les Mercedes, leaves thei...
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