Malaysia Airlines, in collaboration with Kerala Tourism, has launched a major initiative to explore the vast East Asian markets as part of the ‘Look East’ campaign. The effort includes a specially curated familiarisation (FAM) trip for tour operators and social media influencers from eight countries, alongside a dedicated B2B meet to foster strategic tourism partnerships. Inaugurating the B2B Meet and FAM Trip, Tourism Minister P A Mohamed Riyas termed the initiative as a strategic step that would ramp up footfall of tourists to Kerala from China, Japan, Malaysia, Australia, Indonesia, New Zealand, Vietnam and Laos. “Through the collaboration with Malaysia Airlines, Kerala Tourism is taking a giant leap towards the strategic vision of expanding Kerala’s outreach globally,”&nb...
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