Launches nationwide promotional campaigns to lure tourists post the pandemic curbs Buoyed by a clutch of innovative tourist-friendly projects launched in the post-COVID phase, Kerala Tourism will roll out aggressive promotional campaigns across the country, targeting diverse segments ranging from family holidayers to working professionals, from adventure-seeking backpackers to honeymooners. The campaigns to ramp up the state's tourism and hospitality industry will be based on a variety of themes such as Long Stays, Homestays, Drive Holidays and ‘Change of Air’ besides new products like Caravan Holidays. In order to promote the state as a safe and glamorous honeymoon destination, Kerala Tourism has launched micro video songs to lure honeymooners from India and abroad. The musi...
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