With the appetite for low-cost flights rising, now could be the best time for airlines to enter the low-cost, long-haul market: especially for those targeting travellers visiting friends and relatives. However, flypop’s intention of operating an all-economy class aircraft without a premium cabin could be a barrier to success, says GlobalData, a leading data and analytics company. Gus Gardner, Associate Travel and Tourism Analyst at GlobalData, comments: “The lack of a premium cabin could hamper the company’s efforts to generate sufficient profits. With no high-margin cabin to subsidize the low-priced economy fares, the airline could encounter similar problems to Norwegian. Even with a higher density of economy seats than Norwegian, flypop is still relying on price-sensitive, low margin...
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