Around 20 international professionals will meet in Madrid between 30 November-2 December to share ideas, debate and explore the challenges and trends to boost cultural tourism. They will also draw up conclusions and set out their recommendations for cultural and tourism destination managers, all of which will be presented in a report next January at the International Tourism Trade Fair (FITUR). The rise of cultural tourism has led to a number of challenges for destinations, all of which will be addressed in the Madrid meeting. Experts will also examine the growing importance of a holistic tourist-cultural experience, recognizing that a visit to a museum, monument or show does not begin at the entrance door, but is the responsibility of a destination's entire tourism system. The role of...
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