marketing – आवारा मुसाफिर

Atrevia to work with UNWTO to boost tourism in Africa

November 3, 2020362 Views

The consultancy was the winner of the Inspiration Africa Branding ChallengeThe Ubuntu: Africa Invites You to Live campaign developed by ATREVIA has been chosen from the more than 200 proposals received in this international call by the World Tourism Organization (UNWTO)The proposal’s creativity, spirit of cooperation and differentiating emphasis on digital innovation in its strategy to position Africa's tourism attractions convinced the jury composed of representatives from UNWTO and CNN The Ubuntu: Africa Invites You to Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge organized by the World Tourism Organization (UNWTO) in collaboration with CNN International. Its proposal was selected fro...

खबरनामाट्रैवल उद्योग

‘The Marketplace’ is now open

AWARA MUSAFIR BUREAU

October 15, 20201036 Views

An initiative to encourage the industry to support the non-travel businesses started by Indian travel professionals As we face unprecedented global health, social and economic crisis, the travel and tourism industry is among the most affected sectors in light of the COVID-19 pandemic. With a prolonged lockdown imposed almost across the country coupled with domestic and international travel restrictions, for several travel companies it is no longer business-as-usual; pushing them to refocus and change the game plan going forward. With an aim to stand united during such trying times, The Digital Traveller in association with BRANDit, India’s leading multi-specialist Tourism Marketing Agency along with support from Skål International Bombay (144) have launched ‘The Marketplace‘. The Ma...

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Kerala tourism campaign wins PATA award

AWARA MUSAFIR BUREAU

September 24, 2020700 Views

Kerala Tourism's internationally-acclaimed 'Human by Nature' campaign on Thursday bagged the prestigious PATA Grand Award 2020 for Marketing, giving a huge stimulus to the state's tourism industry, which has been severely impacted by COVID-19. Kerala Tourism has bagged one of the three PATA Grand Awards, which were announced live during a virtual presentation ceremony in Beijing. The distant event was attended virtually by Tourism Minister Kadakampally Surendran, Tourism Secretary Rani George; Tourism Director P Bala Kiran; PATA Chief Executive Officer Mario Hardy; and Macao Government Tourism Office (MGT) Director Ms Maria Helena de Senna Fernandes. It was for the first time that this year's PATA Gold Awards, supported and sponsored by the Macao Government Tourism ...