Powered by new campaign ‘Feels Good To Move’, simplifies the way to interact with customers Cathay has announced that its new premium travel lifestyle brand is officially rolling out to markets around the world, celebrating passion for travel as a way of living under the “Cathay” master brand and simplifying the way our customers interact with it. Cathay represents much more than airline travel. It represents an evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment. Asia Miles is its currency to earn and burn under these pillars. Around the world, Cathay will now be a master brand while Cathay Pacific remains the brand of its airline. Chief Executive Officer Ronald Lam sa...
Read More
You must be logged in to post a comment.