Mastercard has announced the launch of its flagship Priceless program in India. The program - known as ‘Priceless India’ - will enable domestic and global travellers who are Mastercard cardholders to attain unique insights and exclusive access to several unparalleled experiences in the country. The program will roll out in two phases. In the first phase, Mastercard will launch 16 short films that will introduce several unique aspects of India’s most iconic cities and destinations for tourists. Be it the history waiting to be unlocked at the Amer Fort in Jaipur, or Mumbai’s favourite plate of wonders that takes the viewers on a Priceless India gastronomical journey, the films cater to the aspirations of discerning domestic and global travellers who want much more from their trips. ...
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India is among the last two countries among the G-20 nations in terms of recovery in travel and entertainment consumer spending and it is a strong indication of how far we are from pulling out our travel sector from the current huge mess. As per Mastercard recovery insights for month of July 2020, India is on the 19th position in the elite group achieving a level of less than even 20 percent of July 2019 level. South Korea is last among the 20 nations with just about 16 percent recovery in spending, in comparison to a year earlier. China is a notch above India, although it also managed a recovery of less than 20%. Despite the challenges brought on by COVID-19, there are promising signs in consumer spending—at least in European nations – including hard-hit sectors like travel, acc...
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