B2B meets in BIT Milan Trade Fair register impressive turnout of tour operators After a hiatus of two years caused by the COVID pandemic, Kerala Tourism organised its first B2B meet in the Spanish capital Madrid and the Italian city of Milan, showcasing a range of its new tourism initiatives and popular destinations before the leading stakeholders of tourism and hospitality industry in the two European cities. The annual BIT Milan Trade Fair, held during April 10-12, was another event in which Kerala participated to build confidence in the market and include the state back in the itineraries of tourists from the European continent. Dr. Venu V, Addl Chief Secretary, Tourism, Govt. of Kerala, who led the delegation, gave a detailed presentation on the state and its way forward ...
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