Kerala Tourism on Thursday launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the post-Covid era. Rani George, IAS, Principal Secretary, Tourism, flagged off the Kerala Blog Express, titled ‘My First Trip 2021’, which is slated to conclude on March 29. The influencers will tread different itineraries for six nights and five days, facilitating production of exclusive contents for Kerala Tourism. The images, videos and literature generated by them will be shared on social-media platforms as #MyFirstTrip. They will announce to the world that destinations in God’s Own Country continue to be open for tourists. Kerala Tourism Director V.R. Krishna Teja, IAS, and Biju. B...
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