Netflix – आवारा मुसाफिर

Exploring tourism benefits of screen space

October 1, 20211429 Views

UNWTO and Netflix partner to promote cultural affinity through films, shows UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen. The findings of the research were presented in Madrid against the backdrop of the Iberseries Platino Industria - the largest international event for professionals linked to the audio-visual industry in Spanish and Portuguese. Photo: © Sean Pavone | Dreamstime.com The report’s ultimate goal is to support policymakers and key stakeholders within the tourism sector to implement policies that make...

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From Byron Bay to Bali, tourist hot spots wary of Instagram influencers

AWARA MUSAFIR BUREAU

April 21, 20211364 Views

Residents of Australia’s Byron Bay have hit out at plans for a reality TV show set in the iconic holiday town, highlighting a growing backlash against social media influencers and digital nomads who often exacerbate troubles that dog tourist hot spots. Netflix series ‘Byron Baes’, will be a “love letter to Byron Bay” which is already a “magnet for influencers”, and follow the lives of Instagrammers, the streaming service said. But the backlash was swift, with an online petition by resident Tess Hall to boycott the series attracting more than 8,500 signatures, and dozens of locals protesting by paddling out on surfboards at Byron Bay on Tuesday. “We are a community experiencing significant challenges driven by influencer culture and rapidly shifting demographics of residents. ...

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SA Tourism to tell you most exciting stories about country through Netflix

AWARA MUSAFIR BUREAU

March 30, 20211435 Views

In a partnership that can best be described as aiming for the stars, South African Tourism (SA Tourism) and Netflix, the world’s leading streaming service have agreed to explore joint opportunities that will benefit both organizations to showcase stories made in South Africa, and watched by the world. The agreement will allow for exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals to the country. Since Netflix’s launch in South Africa in 2016, the company has dedicated itself to investing in productions (original and licensed content) that are made in South Africa and bringing these unique and diverse stories to the world. Currently, the service is available to 204 million members in 190 countries around the ...