The #OpenThailandSafely communications campaign by Khiri Travel and partners has won the 2023 WiT Travel Changemakers Award in the Local Community Engagement category. The campaign was launched in March 2021 to safely reopen Thailand to visitors after its tourism economy had been decimated by the de facto shut down of international travel due to Covid-19. OpenThailandSafely was launched in early 2021 as the vaccine roll outs were picking up pace and tourism economies such as the Maldives and Greece were reopening. The central idea was to allow vaccinated tourists back into Thailand without subjecting them to quarantine. The campaign, created by Khiri Travel in Thailand and supported by 60 travel industry companies and organisations such as the Minor Group, Asian Trails, Capel...
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