Travel operators will have to deal with environmental impact as well
As young people unite across the world on the 25 September, in their first global action during the pandemic, it becomes clear that COVID-19 is not the only obstacle for future profitability for travel operators, says GlobalData, a leading data and analytics company. Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, comments: “38% of GenZ and 41% of millennials desire to hear news about a brand’s sustainability initiatives right now. How a brand is acting during COVID-19 is still the main priority, but this pandemic has shown the global population the impact that travel and tourism can have on the natural environment.” Operators continue to struggle amid slumps in travel demand and fluctuating travel corridors - for example, Ryanair recently reported its booking...
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