PATA – आवारा मुसाफिर

Kerala Tourism’s ‘Holiday Heist’ campaign wins PATA Gold Award

July 20, 2024355 Views

Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. ...

खबरनामाट्रैवल उद्योग

Asia Pacific tourism recovery presents a mixed picture

AWARA MUSAFIR BUREAU

June 11, 2024278 Views

Visa easing and more air capacity would help Experts convened by PATA also show that digitalisation, localisation, seamless travel payments and tourism aligned to values are redefining the new Asia Pacific tourism landscape New consumer preferences and habits have emerged in the first half of 2024 in an Asia Pacific tourism sector which is recovering from the pandemic years in an uneven manner. The post-Covid tourism surge from 2022 was initially powered by more affluent tourists seeking relaxation amid nature, user convenience, sustainable and authentic local tourism experiences, all enabled by heightened digitisation of travel. Those trends have since evolved. Travel experts speaking at the Pacific Asia Travel Association’s “Navigating the Path to Tourism Recovery” web...

खबरनामाट्रैवल उद्योग

UNWTO and PATA focus on sustainable future for tourism

AWARA MUSAFIR BUREAU

October 30, 2023552 Views

UNWTO has once again partnered with the Pacific Asia Travel Association (PATA) to guide the development of tourism across the region. For its 17th edition, the 2023 UNWTO-PATA Forum (Guilin, China, 26-27 October) put the focus on maximizing the sector's ability to drive growth, build economic resilience and contribute to the Sustainable Development Goals. The Forum is the consolidated leading platform for policymakers, business leaders and a range of tourism stakeholders in Asia and the Pacific. People, Planet and Prosperity With co-organizers the Guilin Municipal People's Government and Guangxi Zhuang Autonomous Region's Department of Culture and Tourism, as well as with Hong Kong Polytechnic University, the Forum explored the best ways of introducing greater sustainability int...

केरलखबरनामाघटनाएं

Kerala tourism campaign wins PATA award

AWARA MUSAFIR BUREAU

September 24, 2020713 Views

Kerala Tourism's internationally-acclaimed 'Human by Nature' campaign on Thursday bagged the prestigious PATA Grand Award 2020 for Marketing, giving a huge stimulus to the state's tourism industry, which has been severely impacted by COVID-19. Kerala Tourism has bagged one of the three PATA Grand Awards, which were announced live during a virtual presentation ceremony in Beijing. The distant event was attended virtually by Tourism Minister Kadakampally Surendran, Tourism Secretary Rani George; Tourism Director P Bala Kiran; PATA Chief Executive Officer Mario Hardy; and Macao Government Tourism Office (MGT) Director Ms Maria Helena de Senna Fernandes. It was for the first time that this year's PATA Gold Awards, supported and sponsored by the Macao Government Tourism ...

खबरनामाघटनाएं

PATA commits to takes on plastic pollution

AWARA MUSAFIR BUREAU

August 4, 20201194 Views

The Pacific Asia Travel Association (PATA) has become a signatory of the Global Tourism Plastics Initiative, led by the United Nations Environment Programme and World Tourism Organization, in collaboration with the Ellen MacArthur Foundation. The new set of recommendations outlining how the global tourism sector can continue in its fight against plastic pollution while effectively facing the public health and hygiene challenges of the COVID-19 pandemic were released on 22nd July. The Global Tourism Plastics Initiative unites the tourism sector behind a common vision to address the root causes of plastic pollution. It enables businesses and governments to take concerted action, leading by example in the shift towards a circularity in the use of plastics. As a signatory of the Glo...