PATA Gold award – आवारा मुसाफिर

Kerala Tourism conferred PATA Gold Award 2024 in Bangkok

August 29, 2024174 Views

Kerala Tourism was presented the globally acclaimed Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in the Digital Marketing Campaign category, at a splendid function in Bangkok. Tourism Director Sikha Surendran received the award at a function held during PATA Travel Mart 2024, at Queen Sirikit National Convention Center (QSNCC) in the Thailand capital. The award was presented by Mr. Peter Semone, PATA Chair in the presence of Ms. Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office and Mr. Noor Ahmad Hamid, PATA CEO. Kerala Tourism was the only destination from India to bag the PATA Gold award this year. A jubilant Tourism Minister P A Mohamed Riyas said “this year’s PATA Gold Award for Kerala’s Digital Mar...

केरलखबरनामाघटनाएं

Kerala Tourism’s ‘Holiday Heist’ campaign wins PATA Gold Award

AWARA MUSAFIR BUREAU

July 20, 2024356 Views

Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. ...

केरलखबरनामाघटनाएं

Kerala Tourism bags PATA Gold Award for its marketing campaign

AWARA MUSAFIR BUREAU

October 7, 20221094 Views

Kerala Tourism has bagged the prestigious Gold Award of Pacific Asia Travel Association (PATA) for 2022 in Printed Marketing Campaign category, in a huge recognition of the government’s sustained efforts to position the state as a major global destination in the post-pandemic world. Kerala Tourism Director P B Nooh received the award from Liz Ortiguera, CEO, PATA and Maria Helena de Senna Fernandez, Director, Macao Government Tourism Office (MGTO) in a virtual ceremony. “PATA Gold Award comes as a high honour for Kerala Tourism, which has stepped up efforts to market the state as a major global destination. It is also significant to note that this award comes shortly after Time magazine cited Kerala as one of the 50 extraordinary destinations to explore in 2022,” said Tourism Mi...