Kerala’s stunning resurgence as a global travel destination in the post-pandemic phase got a massive endorsement with the New York Times listing the state among 52 must-visit places in 2023. Kerala is the only destination from India and listed at 13th spot in the newspaper’s annual list of places to visit. What clinched this global recognition for the state are its festivals, experiential tourism products and its trendsetting Responsible Tourism (RT) initiative that brought benefits to communities and unfolded the pastoral charm of the state before the tourists. The prestigious newspaper wrote that people travel to immerse themselves in other cultures, but some forms of community tourism put residents on display without offering benefits. But in Kerala, which is cele...
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