To assist in building marketing and trade relations for Portugal Tourism VFS Global has been nominated the new Trade and Marketing Agency for Turismo de Portugal, the official Tourism Board for Portugal, responsible for building destination awareness in the market, attracting more visitor footfall from India, and positioning Portugal as the leading destination for travellers across segments. In its role, VFS Global will help establish a bigger media outreach for Turismo de Portugal, providing them the latest updates about the destination, and keeping the travel trade up to date on the most recent and relevant information on places, products, and experiences. Additionally, there will be a focus on building corporate and airline partnerships to establish Portugal as a preferred de...
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The mayors of some of the world’s leading destinations have met in Porto to rethink urban tourism in the post-pandemic age. Organized by UNWTO, the Government of Portugal, Turismo de Portugal and the City of Porto, the Mayors Forum on Tourism and the Future of Cities highlighted the opportunity to restart urban tourism with a focus on sustainability, innovation and inclusion. Formed in April 2019, the Mayors Forum provides a unique platform for cities and other key players to share tourism policies and best practices. The international forum works to advance tourism’s role in the urban agenda and harness the potential of the sector to provide economic opportunity and promote cultural links. The Porto meeting was embraced as a chance to rethink urban tourism and keep delivering on its p...
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