The Saudi Tourism Authority (STA) recently hosted Brewtopia - A Qahwa Experience for travel trade partners in Bengaluru. This exclusive event, held at Olive Beach this August, welcomed 30 members of travel trade associations, offering them an immersive taste of Saudi’s rich coffee culture. The event aimed to enhance destination recall, promote Saudi coffee as a sought-after souvenir, and fortify trade partnerships through authentic experiences. An insightful presentation on the origins of coffee as a beverage revealed the true home of Arabia as the birthplace of the renowned Arabica bean. Attendees learned about the etymology of the word coffee, tracing back to qahwa, meaning wine of the bean. They also explored how Saudi’s modern coffee culture is deeply rooted in these anci...
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