Powered by new campaign ‘Feels Good To Move’, simplifies the way to interact with customers Cathay has announced that its new premium travel lifestyle brand is officially rolling out to markets around the world, celebrating passion for travel as a way of living under the “Cathay” master brand and simplifying the way our customers interact with it. Cathay represents much more than airline travel. It represents an evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment. Asia Miles is its currency to earn and burn under these pillars. Around the world, Cathay will now be a master brand while Cathay Pacific remains the brand of its airline. Chief Executive Officer Ronald Lam sa...
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Celebrating 75 years of warm island hospitality, Outrigger Resorts & Hotels has announced a comprehensive brand revitalisation in alignment with its bold mission to be The Premier Beach Resort Company in the World. Sun-kissed and sandy, the elevated yet playful aesthetic permeates all aspects of Outrigger’s barefoot luxury brand as it further modernises its current assets and expands its portfolio with additional destinations. The new strategic direction incorporates a multi-million dollar, state-of-the-art technology stack – most notably, the all-new Outrigger.com website, which brings to life Outrigger’s premier beach resort product in a digital format. Developed in partnership with Rightpoint, the data-driven and dynamic website uses the Optimizely platform to deliver a p...
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