Sports Tourism can play a key role in helping tourism destinations and businesses diversify. To achieve this, public and private cooperation will be essential for the future of this growing sector. The 3rd World Sports Tourism Congress (WSTC) gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organized by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social development, and sustainability. UN Tourism Secretary-General Zurab Pololikashvili said: “This Congress, as well as the whole line of activity on Sports Tourism developed by UN Tourism through the Affiliate ...
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The 3rd World Sports Tourism Congress (WSTC) will take place on 28-29 November at the iconic Santiago Bernabéu Stadium in Madrid, Spain. Organized by UN Tourism in collaboration with the Government of the Region of Madrid, with the support of Visit Nayarit and Turkish Airlines, the event will bring together leading voices from the world of Sports Tourism for two days of insightful discussions, innovative strategies, and knowledge exchange. This year’s congress, held under the theme “Tourism and Sport Creating a Lasting Legacy for Destinations,” will transform Madrid into the global center of sports tourism. Attendees will include ministers, high-level officials, industry experts, key players and stakeholders as they explore the role of sports tourism in driving sustainabl...
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