UNWTO and Netflix partner to promote cultural affinity through films, shows UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism and cultural affinity. The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen. The findings of the research were presented in Madrid against the backdrop of the Iberseries Platino Industria - the largest international event for professionals linked to the audio-visual industry in Spanish and Portuguese. Photo: © Sean Pavone | Dreamstime.com The report’s ultimate goal is to support policymakers and key stakeholders within the tourism sector to implement policies that make...
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