A reported spike in travel bookings from the over 70s shows that this demographic should not be overlooked when businesses make plans for recovery, says GlobalData, a leading data and analytics company. Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, comments: "Not only is this demographic one of the first to be vaccinated, they are also typically big spenders and less hindered by time constraints. This makes this a lucrative demographic to target in order to boost post pandemic travel." Only 26% of respondents from the Silent Generation (70+) declared they are ‘extremely’ or ‘quite concerned about their personal financial situation compared to 77% of Millennials in GlobalData’s COVID-19 Recovery Survey. Feeling ‘hopeful’ was the second most common emotion fel...
Read More
You must be logged in to post a comment.