Inspired by its recent international tourism campaign focusing on adventure tourism, Slovenia is expected to see inbound tourism rise to 5.7 million arrivals by 2024, a 22% increase on pre-pandemic levels, according to GlobalData. The leading data and analytics company notes that ‘adventure and sport’ is the fifth most popular holiday type, and has particular resonance with Slovenia’s traditional visitors: Czechs and the Dutch. Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, comments: “Slovenia is home to some of the most incredible landscapes in Europe but has surprisingly passed many tourists by. However, the Slovenian Tourist Board’s recent campaign has brought the destination to life by focusing on adventure tourism, natural beauty and national parks.” I...
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While still a relatively unknown quantity on the international stage, Slovenia holds key attributes needed to become the next trending European destination in post-pandemic travel, says GlobalData, a leading data and analytics company. According to GlobalData, international arrivals to Slovenia in 2019 reached 4.7 million. This total meant that the small Central European country was not even in the top 25 most visited countries in Europe. Boasting an impressive Compound Annual Growth Rate (CAGR) of 9.7% between 2010 and 2019 for inbound arrivals, it was clear that word was beginning to get out on Slovenia’s underappreciated tourism product. However, a significant portion of international visitors are from source markets that are geographically connected to the nation, with approxim...
Read MoreThe tower at Trbovlje Power Station used to billow smoke out of its neighbouring chimney from its summit 360 metres into the sky. Now no longer operational, two of the world’s leading climbers in Janja Garnbret and Domen Škofic came together to tackle the tallest chimney in Europe in their native Slovenia. It stands as the highest chimney in Europe but, from 2014, it has not been operational. The route plotted out for Garnbret and Škofic was also the largest artificial climbing route in the world, designed by specialists and IFSC route setters Katja Vidmar and Simon Margon. Venue of the Trbovlje Chimney in Trbovlje, Slovenia // Jakob Schweighofer/Red Bull Content Pool There were 13 pitches to tackle in all, the easiest of which were graded at 7b, while six were graded 8 and abov...
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