social media – आवारा मुसाफिर

Social media helps scientists monitor rarely sighted whales

August 16, 2022250 Views

The infrequently sighted southern right whale, or tohorā is one of New Zealand's rarest whale species Photographs shared by members of the public, via Facebook and nature-watching network iNaturalist, helped scientists assess how the species is faring around the Aotearoa New Zealand mainland. Carried out in cooperation with the Department of Conservation and published in the journal Ocean & Coastal Management, the study reveals that southern right whales are slower than expected at re-establishing a habitat in mainland waters. The Tohoro, or Southern Right Whale is one of New Zealand's rarest whale species. Researchers have monitored its movement and presence with the help of citizen scientists. Photo credit: University of Auckland, Department of Conservation permit The re...

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Travel brands need to use social media to directly engage with younger cohorts

AWARA MUSAFIR BUREAU

March 4, 2022415 Views

With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, 30% of Gen Z and 32% of Millennials state that direct engagement with a brand is a key driver of a purchase. These percentages are significantly higher when comp...

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Acquisition by Tata takes Air India among top 10 airlines on social media mentions

AWARA MUSAFIR BUREAU

February 18, 20221213 Views

GlobalData : H2 2021 Global airline companies are dodged by the COVID-19 travel restrictions while new variants are playing a key role in hindering the recovery of the companies, despite the re-opening of international borders. Against this backdrop, American Airlines, Inc. (American Airlines) has emerged as the most mentioned airline company among the top 10 airline companies based on social media conversations of Twitter influencers and Redditors in H2 2021, finds GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Top 10 Airlines: Social Media Share of Voice H2 2021’, which analyzed the social media conversations around the leading airlines, reveals that the remaining top nine positions were occupied by Delta Airlines, Inc (Delta), Southwest Airline...

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TikTok tracks your data the most out of social media apps

AWARA MUSAFIR BUREAU

February 3, 2022941 Views

Trackers allow ad services to follow users around the web to learn about their browsing habits. According to the recent findings by the Atlas VPN team, YouTube and TikTok have the most trackers among social media apps. In addition, applications in the magazine, news, and sports categories tend to have the most first and third-party trackers. The YouTube application has 14 trackers in total, 10 first-party and 4 third-party contacts. On the other hand, TikTok app trackers are more concerning as 13 out of 14 are third-party network contacts. Twitter and Telegram each have 9 trackers in their iOS applications. However, all 9 contacts in Telegram lead to third-party domains, while the Twitter app tracks users with 6 third-party and 3 first-party contacts. On average, social me...

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Generation Hashtag will be a key driver for niche tourism growth

AWARA MUSAFIR BUREAU

February 3, 20221214 Views

Niche Tourism is now recognized across the entire industry with many companies looking to differentiate their brand from others. Niche tourism has many synergies with the experience economy because niche tourists are constantly searching for engaging and unique experiences which match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area. Subsequently, niche tourism is no longer confined to small independent companies. Niche tourism within the travel industry can no longer be considered ‘small’. With a growing global middle class and better-educated population, particularly in developing and densely populated countries in the APAC region, more tourists seek more wholesome, immersive, and fulfilling touristic experiences....

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Top 10 most mentioned airline operators on social media

AWARA MUSAFIR BUREAU

November 27, 20211396 Views

Following the ease of travel restrictions and reopening of international borders for vaccinated travelers, global airlines companies are striving to maintain services majorly by addressing staffing shortage issue amid massively increase in bookings. Against this backdrop, American Airlines, Inc. (American Airlines) has emerged as the top mentioned airlines operator among the top 10 most mentioned airlines companies on the basis of social media conversations of Twitter influencers and Redditors in 2021, finds GlobalData, a leading data and analytics company. An analysis of GlobalData’s Social Media Analytics (SMA) Platform, which identifies and tracks the emerging trends, pain areas, new fields of innovation among discussions of Twitter influencers and Redditors, revealed that the r...

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From Byron Bay to Bali, tourist hot spots wary of Instagram influencers

AWARA MUSAFIR BUREAU

April 21, 20211332 Views

Residents of Australia’s Byron Bay have hit out at plans for a reality TV show set in the iconic holiday town, highlighting a growing backlash against social media influencers and digital nomads who often exacerbate troubles that dog tourist hot spots. Netflix series ‘Byron Baes’, will be a “love letter to Byron Bay” which is already a “magnet for influencers”, and follow the lives of Instagrammers, the streaming service said. But the backlash was swift, with an online petition by resident Tess Hall to boycott the series attracting more than 8,500 signatures, and dozens of locals protesting by paddling out on surfboards at Byron Bay on Tuesday. “We are a community experiencing significant challenges driven by influencer culture and rapidly shifting demographics of residents. ...

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Avani World’s top 10 most Instagramable hotels

AWARA MUSAFIR BUREAU

April 8, 20211757 Views

If you’re anything like most of the travelers, bookmarking postcard-perfect destinations for your Instagram bucket list is how many epic trips start. With enough travel eye candy to feel your Instagram feeds for days, Avani Hotels & Resorts worldwide have no shortage of swoon-worthy, take-me-there-now spots. To make things easier for novice Insta-travellers, here is a list of the top ten most Instagramable hotels in its collection to drop your pins on for when travelling becomes a reality again. Top of the list is Avani+ Samui Resort in Thailand. With both its scene-stealing marble white infinity pool and private villa pools positioned to best capture the setting sun, the resort looks like a collection of mirrors reflecting the cloudless sky. Resort’s camera-happy guests are equall...

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Avani launches TikTok channel to inspire trendsetting travellers

AWARA MUSAFIR BUREAU

March 20, 2021709 Views

Avani Hotels and Resorts, one of Southeast Asia’s fastest-growing hospitality brands targeting travellers who are socially conscious, curious about cultures, open-minded and adventurous, has jumped on the #TikTokTravel bandwagon with the launch of its own TikTok channel — @AvaniHotels. TikTok launched the #TikTokTravel challenge as a way to encourage users to upload their best travel memories and share the stories behind them. So far, it has attracted over 32 billion views as cabin-fevered globe-trotters flock to the app in search of inspiring travel-related content while waiting for the international borders to reopen. !function(e,t,c,a){if(!e.fwn&&(a="fwn_script",n=e.fwn=function(){ n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments) },e._fwn||(...