Sports Tourism can play a key role in helping tourism destinations and businesses diversify. To achieve this, public and private cooperation will be essential for the future of this growing sector. The 3rd World Sports Tourism Congress (WSTC) gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organized by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social development, and sustainability. UN Tourism Secretary-General Zurab Pololikashvili said: “This Congress, as well as the whole line of activity on Sports Tourism developed by UN Tourism through the Affiliate ...
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The 3rd World Sports Tourism Congress (WSTC) will take place on 28-29 November at the iconic Santiago Bernabéu Stadium in Madrid, Spain. Organized by UN Tourism in collaboration with the Government of the Region of Madrid, with the support of Visit Nayarit and Turkish Airlines, the event will bring together leading voices from the world of Sports Tourism for two days of insightful discussions, innovative strategies, and knowledge exchange. This year’s congress, held under the theme “Tourism and Sport Creating a Lasting Legacy for Destinations,” will transform Madrid into the global center of sports tourism. Attendees will include ministers, high-level officials, industry experts, key players and stakeholders as they explore the role of sports tourism in driving sustainabl...
Read MoreKick-off in Madrid: 3rd World Sports Tourism Congress set to unite global leaders
The third edition of the World Sports Tourism Congress (WSTC), organised by UN Tourism and the Government of the Region of Madrid, returns on 28 and 29 November at the famous Santiago Bernabéu Stadium. For two days, under the theme "Tourism and Sport Creating a Lasting Legacy for Destinations", the congress will bring together leading personalities from the worlds of sport and tourism to share innovative ideas, best practices, and knowledge on the subject, including its economic impact, its contribution to the Sustainable Development Goals (SDGs) and strategies to effectively promote destinations through sport events and sponsorships. Sports Tourism has the potential to drive social, economic, and environmental initiatives, accelerate development, and create a lasting positive...
Read MoreThe new Memorandum of Understanding (MoU) marks a step forward in the partnership between the two organisations, highlighting their mutual dedication to advancing sustainable practices and raising awareness about the positive impact of Sports Tourism on destinations. By combining expertise and influence, it aims to leverage the power of world-class sporting events to drive tourism, economic growth, and sustainability. The MoU was signed by FIA President Mohammed Ben Sualyem and UN Tourism Secretary-General Zurab Pololikashvili during the Formula 1 Grand Prix weekend in Monza, Italy. UN Tourism Secretary-General Zurab Pololikashvili said: "The intersection of sports and tourism offers immense potential for sustainable development, economic growth, and the promotion of cultural ex...
Read MoreSports tourism can play an increasingly important role in the economic diversification, growth and sustainable development of destinations worldwide. The 2nd edition of the World Sports Tourism Congress (WSTC), organized by UNWTO, Government of Croatia through its Ministry of Tourism and Sport, and the Affiliate Member Croatian National Tourist Board, brought together experts and leaders from across the sports and tourism sectors, alongside representatives of destinations and businesses. Held under the theme "Tourism and Sports United for Sustainability", the Congress focused on key issues such as sports tourism's economic impact and its contribution to the Sustainable Development Goals (SDG). UNWTO Secretary-General Zurab Pololikashvili says: "Sports Tourism plays a key r...
Read MoreThe first world sports tourism congress discusses its contribution to the 2030 agenda Renowned experts and academics in sports tourism debated over two days on current and future trends in the sector and underlined the key role of sport for the development of a more sustainable and inclusive tourism. The first edition of the World Sports Tourism Congress (25-26 November, Lloret de Mar, Spain) focused on the unique capacity of the sector to promote sustainable and inclusive development, diversification and public-private partnership. The Congress was organized by the World Tourism Organization (UNWTO) and the Catalan Tourism Agency (ACT), an Affiliate Member of the UNWTO. At the opening ceremony, UNWTO Secretary-General Zurab Pololikashvili declared that the holding of this Co...
Read MoreUNWTO and Catalan Tourist Board to host, discussions on expectations of the sector The Congress will take place in Lloret on 25 and 26 NovemberThe programme will feature renowned speakers such as Petra Stusek, Kattia Juarez Dubón, Edwin Moses and Marco MazziThe event will be in a hybrid format and will use advanced technology to enhance the virtual presence of some speakers through hologramsRegistration for the event is now open at the World Sports Tourism Congress website The Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili, and the Minister of Business and Labour of the Government of Catalonia, Roger Torrent, have presented the first World Sports Tourism Congress and its programme, within the framework of the 2030 Agenda for Sustainable Development...
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