Switzerland Tourism launches the 2023 #IneedSwitzerland campaign film ‘The Ride of a Lifetime’ showcasing the Grand Train Tour of Switzerland featuring the iconic duo Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand ambassador of Switzerland Tourism - Roger Federer will now partner with Trevor Noah, international comedian, best-selling author, producer, and philanthropist for the film. Titled ‘The Ride of a Lifetime’, the film showcases the ease and efficiency of the Swiss Travel System and highlights the famous panoramic rail routes that combine to make ...
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Indian Travellers can now experience Switzerland through the eyes of Tennis Maestro After years of positively representing Switzerland through his sporting excellence and friendly, down-to-earth manner, Roger Federer has now become an official brand ambassador for the destination of Switzerland. He’s entering into a long-term cooperation with the Swiss national tourism board, Switzerland Tourism (ST). The common goal: attracting guests to visit Switzerland with its energizing nature. Roger Federer and Switzerland Tourism (ST) will together develop initiatives to promote Switzerland globally. The support is much needed at this time, emerging from the biggest tourism crisis since the Second World War. Nobody is more equipped to do so than this iconic personality wearing the Swiss Fla...
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