Thomas Cook India & SOTC Travel focus on the growing segment of customers seeking new experiences # Darshans and Pilgrimage Plus Holidays cover destinations like Rishikesh, Dwarka, Varanasi and Rameshwaram with hand-picked local experiences, food and sight-seeing # Diversity of spiritual locales: Char Dham, Jyotirlinga Tours, Varanasi & Prayagraj, Shirdi Darshan, Rath Yatra, Madurai-Rameshwaram-Kanyakumari, Ramayana Anant Yatra, Dwarkadhish The pandemic influenced YOLO (You Only Live Once) sentiment has created a strong impact on the Indian traveller. The New Age traveller prefers to immerse into a destination and experience it like a local. Spiritual locales are no longer restricted to only sacred sites but also experiences - adventure, wellness, food, culture and hist...
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Long term agreement to target the high growth India market Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have signed an exclusive long-term MOU with Mandai Wildlife Group (MWG) to leverage the significant and growing India market opportunity. Thomas Cook & SOTC’s consumer data reveals strong travel appetite from Indian consumers - with a significant surge in demand of over 200% for short haul destinations Vs. 2022. Under the MoU, Mandai Wildlife Group and the Companies will partner to maximize on India’s rapid recovery-growth post pandemic and drive visitations to Mandai Wildlife Reserve, the integrated nature and wildlife destination in northern Singapore, home to the Night Safari, River Wonders and Singapor...
Read MoreCompany using multi-channel strategy, says GlobalData Thomas Cook India Limited (TCIL) is set to expand its customer base as it successfully targets both online and offline channels, and by capitalizing on its branch network, which is the company’s primary competency and a significant contributor to sales and profits, says GlobalData, a leading data and analytics company. GlobalData’s latest Report, ‘Case Study: Thomas Cook (India) Limited (TCIL)’, reveals how TCIL is marrying its online and offline channels to drive sales of trips and additional services. Akshat Sharma, Travel and Tourism Analyst at GlobalData, comments: “GlobalData Q4 2021 Consumer Survey* reveals that 25% of Indian respondents reported booking holidays through the online channel, while 5% reported booking holi...
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