State clinches gold for 3rd year in a row The Comprehensive Responsible Tourism project being implemented by Kerala Tourism in Beypore in Kozhikode district has won the prestigious Gold award of the International Centre for Responsible Tourism, India Chapter, (ICRT India) for 2024. The Beypore project gets the award in “Employing and Upskilling Local Community” category, considering the activities planned and implemented for leveraging tourism potential of the area for generating jobs and economically empowering the local community, especially women. This is the third consecutive year that Kerala is receiving the Gold award for its globally-acclaimed, sustainable and inclusive Responsible Tourism initiative, implemented through the Kerala Responsible Tourism Mission Society (KRTM...
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Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. ...
Read MoreUndeviatingly inspiring new standards in experiential luxury, The Postcard Hotel once again walks away with multiple honours at The World Travel Awards and The World Spa Awards, 2021. The Postcard Gir Wildlife Sanctuary, Gujarat has been voted as ‘Asia’s Leading Wildlife Resort’ and ‘India’s Leading Wildlife Resort’, The Postcard Dewa, Thimphu, Bhutan as ‘Asia’s Leading Luxury Boutique Hotel’ and ‘Bhutan’s Leading Boutique Hotel’, The Postcard Cuelim, South Goa as ‘India’s Leading Boutique Hotel’ and ‘Goa’s Leading Boutique Hotel’, and The Postcard Velha, Old Goa as ‘India’s Best Wellness Retreat’. Despite the trying year for the hospitality industry, the brand has continued to weigh heavy amongst the top luxury hotels in Asia. “We launched The Postcard Hotel with the vision tha...
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