Major new reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel & Tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial im...
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The World Tourism Organization (UNWTO) has entered a new era with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage. To achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative. This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s centra...
Read MoreAlbeit interim, the Union Budget of India offers significant opportunity as a growth accelerator for the travel & tourism sector - a valuable contributor to the country’s GDP and a powerful employment engine. With just a few days to go, Indian tourism industry expects a multi-pronged approach from the government to stimulate its growth. Madhavan Menon, Executive Chairman, Thomas Cook India Ltd. said, "The Travel & Tourism sector represents a vital economic driver: With a 5.8% contribution to India’s GDP (2022) and the government’s target of achieving $1 trillion by 2047, the sector forms a strong force multiplier - across allied sectors, employment generation and foreign exchange receipts. Our expectations from the Union Budget include key pivots to transform India into a des...
Read More“People, Planet, Prosperity”: UNWTO global investment forum looks to the future
The "where, why, how and how much?” of tourism investments were the focus of high-level dialogues within the framework of the UNWTO General Assembly in Samarkand, Uzbekistan. With UNWTO data analyses making clear the vital need for both increasing levels of traditional and non-traditional investments in the sector and also ensuring that it is not solely focused on a minority of well-established destinations. The Investment Forum brought on stage Ministers (Albania, Colombia, Kingdom of Morocco, Maldives, Peru and Spain) leading private sector experts and representatives of the global investment community to reflect on key challenges and opportunities. In line with UNWTO's priorities for global tourism, the focus was firmly on the growing needs of investments along 'People (Education)...
Read MoreThe Travel & Tourism sector entered 2023 like a marathon runner hitting the last six miles of a race. It fought its way through almost two years of the COVID-19 pandemic — only to be overwhelmed, as the disease waned, by an unprecedented surge in travel by people tired of quarantines and lockdowns. With many in the sector still struggling to fill their workforces to handle this significant uptake of travel, big and small companies alike now face their next challenge — the accelerating transition from voluntary to mandatory sustainability reporting. Are they ready for it? In 2024, the first wave of tougher mandatory regulation on sustainability disclosure takes effect as new European Union sustainability rules start to compel the largest companies operating in the bloc to begin gath...
Read MoreInvestment in the global tourism cluster has started to bounce back from the lows it touched during the pandemic off the back of the steady recovery of international tourist arrivals, according to a newly released report jointly produced by UNWTO and fDi Intelligence. The report, which is based on data from fDi Markets, fDi Intelligence's proprietary database of greenfield FDI projects, as well as international tourism data from UNWTO, provides a broad overview of the ongoing investment cycle in the tourism sector, breaking down investment figures by region, segments and companies. Key findings include: Both FDI project numbers and job creation rates in the tourism cluster grew by 23% from 286 investments in 2021 to 352 in 2022. Job creation in tourism FDI also increased by 23%...
Read More‘Retailtainment’ emerges as top theme for retail travellers WTTC says, retail tourism accounted for 6% of Travel & Tourism's GDP in 2019 The World Travel & Tourism Council (WTTC) has launched “Global Retail Tourism: Trends and Insights”, a report set to change the way we think about shopping tourism. The joint research between WTTC and the Hospitality & Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection, was published during an event which took place at La Roca Village, part of The Bicester Collection, in Barcelona, Spain, to coincide with the Village’s 25th anniversary. In 2019, retail tourism represented a substantial US$178BN, comprising 6% of the Travel & Tourism sector's value, and exceeding 15%...
Read More# Public-private collaboration ensure women receive training, networks and finance needed to build secure careers The World Travel & Tourism Council (WTTC) reiterated the importance of women’s engagement in Travel & Tourism to catapult its growth and achieve a thriving and resilient sector at the Women Deliver Global Conference, in Kigali, Rwanda. Speaking at the conference today, Julia Simpson, WTTC President & CEO, emphasised the importance of promoting women's involvement in the sector and overcoming challenges for success in the business world. The event served as a platform to address the challenges faced by women in the Travel & Tourism sector and explore strategies to overcome them, aiming to inspire change and promote equal opportunities for women in...
Read MoreThe World Travel & Tourism Council’s (WTTC) 2023 Economic Impact Research (EIR) today reveals the EU Travel & Tourism sector is forecast to reach 98% of the 2019 peak. The sector is set to contribute €1.44BN to the economy this year, edging close to the 2019 pre-pandemic high of €1.47BN. WTTC is also forecasting that the sector will create more than 687K jobs this year, recovering almost 90% of the jobs lost due to the COVID 19 pandemic to reach more than 22.4MN, with one in nine workers across the EU, in the Travel & Tourism sector. A look back on last year Last year, the Travel & Tourism sector’s GDP contribution grew by 40.5% to reach more than €1.37BN, representing 8.7% of the Bloc’s economy, edging closer to the 2019 high of 9.6% of the economy. ...
Read More# GDP contribution 5% off 2019 peak by the end of 2023 # Almost 22 million more Travel & Tourism jobs last year # International visitor spend up more than 80% The World Travel & Tourism Council’s (WTTC) 2023 Economic Impact Research (EIR) shows that the Travel & Tourism sector is closing in on its 2019 peak, recovering by more than 95%. In 2023, the sector is forecast to reach $9.5TN, just 5% below 2019 pre-pandemic levels when travel was at its highest. 34 countries have already exceeded 2019 levels. According to the research conducted by WTTC in collaboration with Oxford Economics, the global tourism body also forecasts that the sector will recover to 95% of the 2019 job level. A look back on last year Last year, despite the economic an...
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