Employment in the sector could also exceed 2019 levels next yearTravel & Tourism growth expected to outstrip France’s GDP The World Travel & Tourism Council (WTTC) has revealed the Travel & Tourism sector in France will propel the national economic recovery and could even surpass pre-pandemic levels next year, when it is projected to rise 2.2% above 2019 levels. The forecast from WTTC’s latest Economic Impact Report (EIR) shows the sector’s contribution to GDP could reach more than €216 billion by next year. Employment within the sector could also exceed 2019 levels, creating almost 90,000 additional jobs, representing nearly 2.8 million by the end of next year. FILE PHOTO: People walk past the Arc de Triomphe du Carrousel next to the Louvre museum on a sunny day i...
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# Sector expected to grow at double the rate of the overall economy over next 10 years# Europe’s Travel & Tourism sector bounce back could approach pre-pandemic levels next year The World Travel & Tourism Council’s latest Economic Impact Report (EIR) reveals Europe’s Travel & Tourism sector is expected to create nearly eight million new jobs within the next decade. The forecast from the World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, also shows the sector will be a driving force behind Europe’s economic recovery, following more than two years of suffering. FILE PHOTO: People spend time on the beach during a heatwave in Alimos suburb, south of Athens, Greece July 1, 2021. REUTERS/Costas Baltas Over the next...
Read MoreThe United Nations General Assembly has met for a first ever dedicated session on tourism and its key role in inclusive recovery and growth. The High-Level Thematic Debate was convened by the President of the General Assembly, His Excellency Abdulla Shahid, in collaboration with the World Tourism Organization (UNWTO). In the General Assembly Hall, government representatives joined public and private stakeholders in recognizing tourism’s unique ability to drive positive change. Tourism for hope and opportunity As the first ever UNWTO Secretary-General to address the UN General Assembly, Zurab Pololikashvili stressed that “now is the time to build resilient and peaceful societies and tourism can help make this happen! Tourism is a leading provider of opportunities because it is...
Read MoreTravelers are now seeking increased transparency, says GlobalData Many travelers now require higher levels of transparency from companies in terms of their environmental performance, with GlobalData’s poll finding that almost 75% of global consumers agreed that the introduction of sustainability labels on products should be mandatory. The leading data and analytics company notes that these badges help tourism companies to boost transparency, offer responsible alternatives to travelers, and demonstrate positive environmental performance. Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “The adoption of badges that denote high performance concerning environmental benchmarks makes companies’ sustainability claims seem more trustworthy, which will increase demand for...
Read MoreWill provide more informative and enhanced experience for travellers, says GlobalData Companies in the tourism sector are investing in emerging technologies such as augmented reality (AR) to improve traveller experience after the industry was severely impacted by the COVID-19 pandemic and geopolitical tensions, says GlobalData. The leading data and analytics company notes that AR is set to bring the tourism industry closer to the metaverse, which could provide a venue for people to meet, plan trips together, and learn about different historic sites in a virtual environment before they travel. According to GlobalData’s latest report, ‘Augmented Reality in Travel & Tourism (2022)’, the industry is using AR to adapt to challenges such as last-minute cancellations by improving t...
Read MoreA new study calls on tour operators to mitigate the cost of its staff’s emotional labour and argues such changes would be easy and quick The emotional cost of a customer-facing job – or emotional labour – puts a heavy burden on tourism resort workers, according to a new study. Holiday ‘reps’ are expected to be fun, look good and remain professional 24/7, which leads to burnout and high staff turnover, even for the most extrovert. The new study, led by Dr Georgiana Busoi, at the University of Portsmouth, Dr Alisha Ali, and Dr Katherine Gardiner from Sheffield Hallam University, is published in Tourism Management. It calls on tour operators to mitigate the cost of its staff’s emotional labour and argues such changes would be easy and quick. The term emotional labour was coin...
Read MoreCuba is struggling to reawaken its tourism industry after months of pandemic-induced slumber as travelers stay away, threatening to derail the government's plan to haul the economy out of a deepening crisis. The communist-run island, long a popular Caribbean destination, has been betting on tourism to power 4% economic growth this year after the coronavirus pandemic slashed output, resulting in food and medicine shortages and power outages, and contributing to the largest anti-government protests since Fidel Castro's 1959 revolution. Taxi drivers manoeuvre vintage cars as they wait for tourists in Havana, Cuba, February 16, 2022. REUTERS/Amanda Perobelli Unlike many regional neighbors, some analysts believe Cuba erred on the side of caution in response to COVID-19. It kept its bo...
Read MoreUS travel & tourism recovery projected to exceed pre-pandemic levels in 2022
WTTC research projects sector’s GDP contributions could reach almost $2 trillion, a 6.2% increase from 2019, with Easter and summer travel bookings helping bolster economic recovery The World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism sector, has announced announced its latest economic modeling projecting that U.S. Travel & Tourism could rebound strongly this year, reaching almost $2 trillion in U.S. GDP contribution and exceeding pre-pandemic levels by 6.2%. News of the strong recovery follows steady gains in the sector during 2021 and signals the welcome comeback of one of the world’s most important economic drivers after almost two years of upheaval. FILE PHOTO: Air travellers wearing protective face masks, amid the coronavirus di...
Read MoreUNWTO has said that a collaborative and multilateral approach is and must remain at the centre of capitalizing on the lessons we learnt in a short space of time of pandemic. The way in which the pandemic has developed over the closing weeks of the year gives everyone a reason for concern and to again put public health above everything else. But recent developments have again validated UNWTO’s initial position: the only way forward is through collaboration and actions that are based on evidence rather than on speculation or political strategy. In its year-end roundup for the global travel and tourism industry, UNWTO has acknowledged that, this has been another challenging year for world societies, economies and tourism. Many millions of jobs and businesses remain in peril, at the...
Read MoreOver the course of three days, the 24th session of the UNWTO General Assembly underscored global tourism’s commitment to restarting around the shared pillars of sustainability, innovation and solidarity. Representatives of 131 UNWTO Member States, including 59 Ministers and Vice-Ministers of Tourism, attended the Assembly in the Spanish capital, Madrid (30 November – 3 December). Alongside the participation of Minister of Industry, Trade and Tourism, Ms. Reyes Maroto, the political support to UNWTO from the Spanish government was underlined with the presence of Prime Minister Pedro Sánchez, and Minister of Foreign Affairs José Manuel Albares. On the eve of the General Assembly, the King of Spain Felipe VI expressed his recognition of tourism’s socio-economic relevance and appreciation ...
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