Kerala Tourism has been presented with the prestigious Pacific Asia Travel Association (PATA) Gold Award in the ‘Marketing Campaign (State & city - Global)’ category, marking a sterling endorsement of the state’s sustained efforts to devise innovative initiatives to attract visitors. Kerala Tourism Additional Director (General) S Prem Krishnan received the honour from PATA Chairman Mr Peter Semone at the PATA Travel Mart 2023, held at the International Exhibition Convention Centre (IECC), Pragati Maidan here on Thursday. Set up in 1984, the PATA Grand and Gold Awards recognise the finest contributions from the travel industry in the Asia- Pacific region with the winning projects consistently creating benchmarks for excellence and creativity. Kerala Tourism’s award-winning...
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