Sports Tourism can play a key role in helping tourism destinations and businesses diversify. To achieve this, public and private cooperation will be essential for the future of this growing sector. The 3rd World Sports Tourism Congress (WSTC) gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organized by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social development, and sustainability. UN Tourism Secretary-General Zurab Pololikashvili said: “This Congress, as well as the whole line of activity on Sports Tourism developed by UN Tourism through the Affiliate ...
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The annual UNWTO Executive Training Programme returned to focus on harnessing the power of domestic tourism to drive recovery and growth in destinations across Asia and the Pacific. Now in its 15th year, the Training Programme once again served as the leading platform for the region’s tourism leaders to network and develop strategies for guiding the sector forward. The event brought together representatives of 25 countries, with six (Afghanistan, Bangladesh, Iran, Sri Lanka, Mongolia and Nepal) joining hosts the Maldives to attend the training sessions in person. High-level political welcome The Minister of Tourism of the Maldives, Dr. Abdulla Mausoom, officially opened the Training Session, welcoming delegates taking part in person and online. Further highlighting the host c...
Read MoreThe global tourism sector has come together to show its unity and readiness to restart as soon as conditions allow. To celebrate the return of the FITUR International Tourism Fair, UNWTO united leaders from the public and private sectors to send out a strong message that tourism is ready to return. Secretary-General Zurab Pololikashvili welcomed distinguished guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza. Reflecting unprecedented levels of political support for tourism, joining UNWTO at the evening event were Reyes Maroto, Minister of Industry, Trade and Tourism of Spain and the Mayor of Madrid, José Luis Martínez-Almeida. Furthermor...
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