UNWTO and the Asian Development Bank have launched a joint report on the use of big data for better tourism planning and management. The report features examples from across the Asia and the Pacific region while also showcasing the main trends in the use of big data in tourism at the forefront of technology and innovation. The report also makes clear the the role that big data can play in recovery and the measurement of the economic, social, and environmental dimensions of tourism. Data to empower decision makers Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% in 2020. This is likely to followed by a 70% and 75% fall on 2019 levels for 2021. As the sector looks to recover, data and market intelligence are critical to e...
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After a weak first half of 2021, international tourism rebounded during the Northern Hemisphere summer season, boosting results for the third quarter of the year, especially in Europe. According to the newest edition of the UNWTO World Tourism Barometer, international tourist arrivals (overnight visitors) increased by 58% in July-September 2021 compared to the same period of 2020. However, they remained 64% below 2019 levels. Europe recorded the best relative performance in the third quarter, with international arrivals 53% down on the same three-month period of 2019. In August and September arrivals were at -63% compared to 2019, the best monthly results since the start of the pandemic. Visitors queue to check the COVID-19 health certificates, amid the spread of the coronavirus dis...
Read MoreThe first world sports tourism congress discusses its contribution to the 2030 agenda Renowned experts and academics in sports tourism debated over two days on current and future trends in the sector and underlined the key role of sport for the development of a more sustainable and inclusive tourism. The first edition of the World Sports Tourism Congress (25-26 November, Lloret de Mar, Spain) focused on the unique capacity of the sector to promote sustainable and inclusive development, diversification and public-private partnership. The Congress was organized by the World Tourism Organization (UNWTO) and the Catalan Tourism Agency (ACT), an Affiliate Member of the UNWTO. At the opening ceremony, UNWTO Secretary-General Zurab Pololikashvili declared that the holding of this Co...
Read MoreThe International Air Transport Association (IATA) called for caution in response to a European Commission Recommendation that the EU Digital COVID Certificate (DCC) should only remain valid for up to nine months after the second vaccination dose, unless a booster jab is administered. “The EU DCC is a great success in driving a common continent-wide approach to managing the COVID-19 health crisis and in facilitating the freedom of people to travel again. It underpins a fragile recovery in the travel and tourism sector. And it is critical that any changes to it have a joined-up approach that recognizes the impact of divergent policies by individual member states and promotes further harmonization across Europe,” said Rafael Schvartzman, IATA’s Regional Vice President for Europe. FILE...
Read MoreWTTC report says, if key measures are followed the sector could restore more than 47 million jobs by 2022 New research from the World Travel & Tourism Council (WTTC) reveals the recovery of the Asia Pacific Travel & Tourism sector has soared ahead of many regions in the world with a year on year growth of more than 36%. Before the pandemic struck, Asia Pacific’s Travel & Tourism sector’s contribution to GDP represented more than US$ 3 trillion (9.9% of the region’s economy). After the pandemic brought international travel to an almost complete standstill, in 2020, Asia Pacific saw a hit of almost 54%, halving the contribution of the Travel & Tourism sector to the region’s economy. However, according to the research, and based on the current rate of recovery...
Read MoreThe World Tourism Organization (UNWTO) has launched the ‘Centre Stage’ project, with the support of German Federal Ministry for Economic Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and UN Women. Over the course of one year, from November 2021 – November 2022, the project will support the tourism sector in placing women’s empowerment and gender equality at the heart of recovery plans following the COVID-19 pandemic. The project will be piloted in four participating Member States in collaboration with the National Tourism Administrations of Jordan (MOTA), Costa Rica (ICT), the Dominican Republic (MITUR) and Mexico (SECTUR). The impact of COVID-19 on women in tourism Women make up more than half of the tourism workforce at a global level...
Read MoreUNWTO and Instagram have joined forces to produce a ‘Tourism Recovery Playbook’, and so help destinations and business harness the power of digital and visual storytelling to reach new audiences and return to growth. This first ever partnership with Instagram forms part of UNWTO’s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. It also represents Instagram’s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector’s recovery. The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO b...
Read MoreAt the start of a crucial week for global governance, tourism’s relevance will be part of the discussions at the UN Climate Change Conference (COP26), just as it was in Rome when G20 leaders met to coordinate plans for sustainable and inclusive recovery. In Italy, UNWTO succeeded in placing tourism’s importance in the spotlight. The leaders of some of the world’s biggest economies endorsed the G20 Rome Guidelines for the Future of Tourism, committing themselves to taking action to fulfil its objectives, particularly to accelerate the return of safe and seamless travel and the digital transformation of the sector. The G20 Rome Leaders’ Declaration states: “We will continue to support a rapid, resilient, inclusive and sustainable recovery of the tourism sector”, with a special emp...
Read MoreUNWTO and the International Civil Aviation Organization have agreed to strengthen their partnership with the aim of supporting the safe restart of travel and tourism and accelerating the two sectors’ shift towards greater resilience and sustainability. Confirmed a week ahead of the UN Climate Change Conference (COP26), the new agreement underscores UNWTO’s call for enhanced collaboration in order to realize tourism’s potential to lead recovery and drive sustainable and inclusive growth. In the immediate term, UNWTO and ICAO will work to support aviation and tourism bounce back from the impacts of the COVID-19 pandemic. Coordination at every level At the same time, the agreement illustrates a shared commitment to enhancing coordination at every level, from policy research and ...
Read More# In a slower than expected recovery GDP contribution will only increase by less than one third# Nearly 19 million Travel & Tourism jobs in the balance in 2021# With the right measures, governments could see jobs surpass 2019 levels by 2022 The Travel & Tourism sector’s continued sluggish recovery will see its year-on-year contribution to global GDP rise by less than one third in 2021, according to new research from the World Travel & Tourism Council (WTTC). WTTC, which represents the global Travel & Tourism private sector, says the recovery of the sector has been hampered by the lack of international coordination, severe travel restrictions and slower vaccination rates in some parts of the world which still hamper many regions of the world. In 2019, the Trave...
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