Way to gain a competitive advantage over rival destinations, says GlobalData As the travel industry’s recovery starts to gather pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations, observes GlobalData, a leading data and analytics company. According to GlobalData’s Ads Database, Destination Marketing Organizations (DMOs) for Turkey, Malta, and Indonesia have focused on their national cuisine to entice new tourists. Marketing campaigns have included glossy images and short videos covering traditional cooking methods to boost cultural appeal. The development of these marketing campaigns appears to be in response to growing demand for international ...
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