One hundred experts from around the world gathered at UNWTO Headquarters to develop the next standard for Measuring the Sustainability of Tourism (MST) The global MST effort responds to the urgent need for guidance to produce more credible and comparable data on the role of tourism for people, planet and prosperity. The data framework will empower policy makers and the private sector to shape innovative policies and transform business models. Governments, businesses and consumers require transparent and reliable metrics. These need to be produced in a harmonized way to benchmark performance, communicate progress, streamline policy, and ensure that action on the ground is aligned with broader policy ambitions. Launched in 2016 by UNWTO in partnership with leading countries, the...
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